Between hell’s flames and heaven’s lights
A cross-national examination of religious beliefs and corporate market versus social orientation
There is no question of the influence religion has had on shaping societal structures and economies around the world. Its influence extends far beyond cultural norms and beliefs; it is embedded in all aspects of our economies, from how institutions are organised and operated to how firms do business. Highlighting this influence has important implications for understanding economic development more broadly, particularly in emerging economies. This research aims to shed light on the complex relationship religion has with other economic, cultural and institutional aspects in influencing firms’ market versus social orientation.