The impact of business on women’s empowerment: A field study in rural India
Examining the role of marketing employment on women’s empowerment in developing countries
Gender inequality is one of the world’s leading development challenges. Despite considerable work on policies to combat this issue, the improvement of women’s empowerment continues to be a pressing issue that is especially acute in developing economies. This research aims to explore a business and marketing solution to this challenge. The project seeks to understand the unique impact that businesses have in empowering women in emerging markets, specifically the role that marketing employment can play in improving women’s economic empowerment. This work builds on “Can selling change the salesperson?” , where the engagement in sales activities improved resilience among women in rural India.