bio

Sendil Ethiraj received his PhD in Management and Strategy from The Wharton School, University of Pennsylvania and was on the faculty at The Ross School, University of Michigan for over a decade before joining London Business School.

His research and teaching focuses on competitive strategy in large and small corporations and has spanned a variety of industries such as software products and services, semiconductor, pharmaceutical drugs, sports, insurance, mutual funds, and airlines. Specifically, his research focuses on unpacking the implications of viewing firms as bundles of interdependent choices for strategy or decision making under complexity. Complexity is a salient managerial challenge since it hampers an efficient identification of alternatives, their ranking, and thus limits a complete understanding of the trade-offs among decisions and their performance implications.