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Gaurav Mehta

Founder and CEO, Dharma Life

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As the founder of Dharma Life Foundation and Managing Director of it’s for profit entity Gajam India Pvt. Ltd., Mr. Gaurav Mehta leads the team at Dharma Life from the front. It is indeed Mr. Mehta’s vision of inclusive progress for rural India that percolates through the entire organization. He handles the crucial task of ensuring the self-sufficiency of Dharma Life through its commercial entity Gajam India Pvt. Ltd.

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http://dharmalife.in/ourpeople.php

Projects

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SOUTHERN ASIA

ENTREPRENEURSHIP

The impact of business on women’s empowerment: A field study in rural India

Examining the role of marketing employment on women’s empowerment in developing countries

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CONSUMPTION

Pump-priming markets at the base of the pyramid

A randomised controlled trial of push vs. pull marketing strategies in rural India

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EMPLOYMENT

Win-Win in villages: The benefits of inventory advances to direct salespeople

Using socially responsible marketing to yield economic and social benefits in emerging markets

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SOUTHERN ASIA

GENDER

Marketing tree-planting: a field experiment in India

How technology can be used to motivate individuals to take up tree planting on farms in India

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