Sungyong Chang

Assistant Professor of Strategy and Entrepreneurship at London Business School


Sungyong’s research explores innovation, creativity and firm growth strategies using computational modelling and big-data analysis. His particular focus is on high-tech and cultural industries where innovation and creativity matter most. First, Dr Chang’s research focuses on how new entrants overcome their disadvantages in capabilities and capital to compete against industry leaders. Second, his research focuses on the perspective that views firms as bundles of interdependent choices. Specifically, he explores how firms identify promising business ideas or talent under complexity, which limits complete understandings of the performance implications of each business decision.


Dr Chang’s research bridges strategy and computational social science – the use of large-scale data to investigate firm’s strategies and people’s behaviour. With growing volumes of data on every aspect of firm’s decision and our daily lives – his work examines some of the major questions in the social sciences.


He won the Peter J. Buckley and M. Casson Dissertation Award from the Academy of International Business in 2019 and Distinguished PhD Paper Award from Strategic Management Division of the Academy of Management in 2018. He also won LBS Best Teacher Award – MiM in 2019, 2020, and 2021. His work has been published in top-tier publications such as the Organization Science and Strategic Management Journal. He is an editorial board member of Strategic Management Journal.