bio
Dr Xu Zhang is a marketing expert who specializes in developing effective marketing strategies for digital platform markets. She possesses extensive expertise in analyzing how information design and pricing can impact market efficiency, business profits and consumer welfare. With a global reach, she collaborates with companies across various industries, including healthcare, freelance, e-commerce, online travel, and NFT. Her work has been published in leading journals such as Journal of Marketing Research and Marketing Science. She serves on the editorial board of Marketing Science.
Xu is currently teaching Digital Marketing courses within the Executive MBA, MBA, and other master programs at LBS. She has previously taught Empirical Marketing Models and Marketing core at LBS, and Applied Microeconomics at the University of Michigan. Her teaching skills were recognized by Poets & Quants as one of the Best 40-Under-40 MBA professors in 2023 and being a runner-up for LBS’s Best Teacher Award in MiM 2021. Additionally, Xu has been interviewed by leading media outlets such as BBC and the Economist.
Xu holds a PhD degree in Business Economics from the University of Michigan, an MS in Economics from UC Davis, a BS in Engineering from Tsinghua University, and dual BA in Economics from Peking University.