Go your own way: Migration, consumption and status
Measuring how business can empower female migrants
The existing literature on migration focuses largely on economic outcomes. Using consumption as a unique marketing mechanism to explain the social impact of migration on women’s status, this study analyses the social impact that migration has on migrants and their communities, and the impact of economic migration on consumption outcomes. The research has the potential to transform the lives of less advantaged people through business practices by exploring the empowering role that businesses can play in migration.