Assistant Professor of Marketing at Bocconi University
Iris is a former PhD Student in Marketing at London Business School.
Iris’s research explores the impact of marketing (as an intervention or a mechanism) on business, consumption, and social outcomes, such as resilience, poverty, gender empowerment, in emerging markets. Her current projects include field experiments and intervention studies in India and Rwanda.
She hold a BA in Economics and Business from the Erasmus School of Economics, Erasmus University, an MA in Marketing (with distinction) from the Rotterdam School of Management, and an Master of Research in Marketing from London Business School.