When bulldozers loom
Informal property rights and innovation in marketing practices among emerging-market micro-entrepreneurs
Micro-entrepreneurs are the most common type of business in emerging markets, yet some innovate in their marketing practices and perform better, while others do not. This study on the impact of informal property rights on innovation in marketing practices by grocery retailers in a large slum in Cairo finds that those who ‘possess’ their stores (without formally owning them) are substantially less likely to innovate in their marketing than those who lease them. The study attempts to address significant gaps and opportunities in the literature.