Can selling change the salesperson?
How sales activities can aid community development
Research often focuses on what employees bring to companies. This study with women in rural Uttar Pradesh instead asks what sales employment can do for employees and their communities. Findings show that performing sales activities can lead not only to changes in mindset, but also to gender empowerment within the family and community. The results suggest that businesses can profitably access the vast customer base in some of the most underprivileged parts of the world while also contributing to social development.